Rita Bhimani brings to the profession of Public Relations a considerable degree of credibility through the penning, preening, preaching and practice of this subject. Four decades of commitment and counting. Having gone the earlier structured route, heading the PR set ups of Tea Board and Indian Aluminium, she runs her independent PR consultancy firm, Ritam Communications, which has crossed the quarter century mark. A Master’s Degree holder in Journalism from the University of Georgia, USA, she has made a mark nationally and internationally in her field, when she was on the Board of Directors of the prestigious International PR Association. She is now on the Board of a couple of Indian companies.